Law Library Brochure Wins Prestigious Award
MAY 4, 2009—The University of Minnesota Law Library recently was selected to receive the 2009 American Association of Law Libraries (AALL) Excellence in Marketing Award for its new brochure "The University of Minnesota Law Library: Commitment to Excellence."
This award, given since 1998, recognizes the brochure that most creatively and effectively promotes an individual law library's services and collections. Open to academic, corporate, law firm, and public law libraries nationwide, the award is very competitive and indicates the highest quality of material, design, and value to a library's patrons. Last year's best-brochure recipient was the Law Library of Congress.
The Law Library's brochure is exceptional in terms of its professional presentation, comprehensive content, patron orientation, and visual appeal. It was conceived by Katherine Hedin, the Library's Curator of Special Collections and Rare Books, who was also the primary content developer, author, and editor.
Ms. Hedin will accept the AALL Excellence in Marketing Award on behalf of the Law School and the Law Library at a ceremony at the AALL Annual Conference, July 25-28, 2009, in Washington, D.C. The Law Library will receive a plaque recognizing its outstanding achievement, and the new brochure will be prominently displayed in the Annual Meeting Exhibit Hall.
AALL was founded in 1906 to promote and enhance the value of law libraries, foster the profession of law librarianship, and provide leadership in the field of legal information and information policy. Its Excellence in Marketing Awards also recognize distinction in law library newsletters, campaigns, toolkits, and use of technology. The award program was created to acknowledge outstanding contributions in public relations and inspire promotional activities among AALL membership, which exceeds 5,000.
The Law School's Director of Communications Cynthia Huff provided suggestions and guidance; Anthony Brandenburg, Rick Dubin, and Tim Rummelhoff furnished the photographs; and Brandenburg/Nishigaki Design House did the graphic design. The brochure can be seen at http://www.law.umn.edu/lawlibrary/index.html.