William McGeveran
William McGeveran
Interim Dean
Gray, Plant, Mooty, Mooty & Bennett Professor of Law

Prof. McGeveran Quoted in ABA Journal on Trademark Dispute

Professor William McGeveran was quoted in a story in the ABA Journal on his explanation of trademark law in an article about a fight over the term "urban homesteading." McGeveran, who specializes in trademark and Internet law, expressed great skepticism about efforts to claim trademark rights in the seemingly descriptive phrase. He said in part, "A lot of people think trademark registration is this automatic monopoly. And that's not accurate."