Prof. McGeveran Quoted in Forbes.com Article on Trademarks and "Culture Jamming"

Professor William McGeveran was quoted in a Forbes.com article about the use of Shell Oil trademarks in an elaborate prank. Greenpeace and other groups opposed to the company's arctic drilling plans have mocked Shell through a fake Web site, YouTube video, and Twitter account in a technique sometimes called "culture jamming." As McGeveran explained, "Because culture jamming uses that period of uncertainty about reality in order to make its point, it doesn't do well under traditional trademark rules."