Prof. Cox Featured in Philadelphia Inquirer on "Preacquired Account Marketing"

Professor Prentiss Cox was featured in a Philadelphia Inquirer article by Jeff Gelles entitled "Consumer 12.0: Praise for the 1-Year-Old Consumer Protection Bureau." The article described Cox's work on the issue of "preacquired account marketing," which is a deceptive practice that relies on the seller obtaining special access to consumer accounts. The first enforcement action of the new Consumer Financial Protection Bureau was for a related practice engaged in by Capitol One Bank. The article noted that Cox brought several cases involving this practice while an Assistant Attorney General, that he published an article on the subject in the Harvard Journal of Legislation, and that he testified before United States Senate on the matter.